---
title: The Latest Marketing Topics, Tips & Tactics
description: Read the latest news from Crockford Carlisle, the Brisbane digital marketing agency that helps business owners generate the website traffic and qualified leads they need.
---
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[](https://c-c.com.au/about-us/jerry-crockford-director/)
### Jerry Crockford
[](https://c-c.com.au/about-us/sandy-crockford-director/)
### Sandy Crockford
[](https://c-c.com.au/about-us/elizabeth-forbes-rohde-studio-manager-adwords-specialist/)
### Elizabeth Forbes-Rohde
[](https://c-c.com.au/about-us/steve-bellotti-copywriter/)
### Steve Bellotti
[](https://c-c.com.au/about-us/andrew-reardon-graphic-designer-ux-designer/)
### Andrew Reardon
[](https://c-c.com.au/about-us/donn-hill-web-developer/)
### Donn Hill
[](https://c-c.com.au/about-us/gabriela-debat-digital-marketing-adwords-specialist/)
### Gabriela Debat
[](https://c-c.com.au/about-us/myles-price-moor/)
### Myles Price Moor
[](https://c-c.com.au/about-us/kaitlyn-hetherington-copywriter/)
### Kaitlyn Hetherington
[](https://c-c.com.au/about-us/)
### About Crockford Carlisle
## [Website Design](https://c-c.com.au/services/websites/)
[User Experience and Design](https://c-c.com.au/services/user-experience/)
[Mobile Web Design](https://c-c.com.au/services/mobile/)
[Web Copywriting](https://c-c.com.au/services/web-copywriting/)
## [Inbound Marketing](https://c-c.com.au/services/inbound-marketing-agency-brisbane/)
[HubSpot](https://c-c.com.au/services/brisbane-hubspot-partner-agency/)
[HubSpot onboarding](https://c-c.com.au/hubspot-onboarding-services/)
[HubSpot launch packages](https://c-c.com.au/hubspot-launch-packages/)
[HubSpot management](https://c-c.com.au/hubspot-management-packages-brisbane/)
[Marketing Automation](https://c-c.com.au/services/brisbane-marketing-automation-agency/)
[Content Marketing](https://c-c.com.au/content-marketing-agency-brisbane/)
## [Digital Marketing](https://c-c.com.au/services/digital-marketing-agency-brisbane/)
[Conversion optimisation](https://c-c.com.au/services/conversion-optimisation/)
[SEO](https://c-c.com.au/services/brisbane-seo-agency/)
[Google Ads](https://c-c.com.au/services/brisbane-google-ads-agency/)
[Finding YOUR customers](https://c-c.com.au/services/digital-marketing-agency-brisbane/find-your-customers/)
[Sales Funnels](https://c-c.com.au/services/digital-marketing-agency-brisbane/sales-funnels/)
[Generate Qualified Leads](https://c-c.com.au/services/generate-qualified-leads/)
[Social Media Marketing](https://c-c.com.au/social-media-marketing/)
## [Branding](https://c-c.com.au/services/branding/)
[Visual Identity](https://c-c.com.au/services/visual-identity/)
- [Home](https://c-c.com.au/)
- [About Us](https://#)
- [About Crockford Carlisle](https://c-c.com.au/about-us/)
- [Jerry Crockford – Director](https://c-c.com.au/about-us/jerry-crockford-director/)
- [Sandy Crockford – Director](https://c-c.com.au/about-us/sandy-crockford-director/)
- [Elizabeth Forbes-Rohde – Studio Manager | AdWords Specialist](https://c-c.com.au/about-us/elizabeth-forbes-rohde-studio-manager-adwords-specialist/)
- [Gabriela Debat – Digital Marketing | AdWords Specialist](https://c-c.com.au/about-us/gabriela-debat-digital-marketing-adwords-specialist/)
- [Steve Bellotti – Copywriter](https://c-c.com.au/about-us/steve-bellotti-copywriter/)
- [Andrew Reardon – Graphic Designer | UX Designer](https://c-c.com.au/about-us/andrew-reardon-graphic-designer-ux-designer/)
- [Donn Hill – Web Developer](https://c-c.com.au/about-us/donn-hill-web-developer/)
- [CLIENT REVIEWS](https://c-c.com.au/hubspot-client-reviews/)
- [Services](https://#)
- [Services - Introduction](https://c-c.com.au/services/)
- [Website Design](https://c-c.com.au/services/websites/)
- [User Experience and Design](https://c-c.com.au/services/user-experience/)
- [Mobile](https://c-c.com.au/services/mobile/)
- [Web Copywriting](https://c-c.com.au/services/web-copywriting/)
- [Inbound Marketing](https://c-c.com.au/services/inbound-marketing/)
- [HubSpot](https://c-c.com.au/services/conversion-optimisation/brisbane-hubspot-agency/)
- [Marketing Automation](https://c-c.com.au/services/brisbane-marketing-automation-agency/)
- [Content Marketing](https://c-c.com.au/content-marketing-strategy/)
- [SEO](https://c-c.com.au/services/brisbane-seo-agency/)
- [Google Ads](https://c-c.com.au/services/brisbane-adwords-agency/)
- [Conversion Optimisation](https://c-c.com.au/services/conversion-optimisation/)
- [Branding](https://c-c.com.au/services/branding/)
- [Visual Identity](https://c-c.com.au/services/visual-identity/)
- [Pricing](https://c-c.com.au/pricing/)
- [Portfolio](https://#)
- [Portfolio - Introduction](https://c-c.com.au/portfolio/)
- [Acer Services](https://c-c.com.au/portfolio/acer-services/)
- [Concrib](https://c-c.com.au/portfolio/concrib/)
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- [Flexshield](https://c-c.com.au/portfolio/flexshield/)
- [GW Homes](https://c-c.com.au/portfolio/gw-homes/)
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- [WTD-Folio](https://c-c.com.au/portfolio/wtd-folio/)
- [Samford Smiles](https://c-c.com.au/portfolio/samford-smiles/)
- [News](https://blog.c-c.com.au/news)
- [Contact Us](https://c-c.com.au/contact-us/)
# News
## [The evolution of AI and search](https://blog.c-c.com.au/the-evolution-of-ai-and-search)
[](https://blog.c-c.com.au/the-evolution-of-ai-and-search)
How to ensure your website traffic holds up in the new era With all the recent talk about Chat GPT, you could be forgiven for thinking that Google’s days as a search engine are through. But is that ... [Continue](https://blog.c-c.com.au/the-evolution-of-ai-and-search)
## [What does Google have to say about AI generated content?](https://blog.c-c.com.au/what-does-google-have-to-say-about-ai-generated-content)
[](https://blog.c-c.com.au/what-does-google-have-to-say-about-ai-generated-content)
Tips for avoiding problems with spammy, low quality website content Luke Skywalker and Darth Vader both knew it: the path to the Dark Side might be quicker… easier… more tempting – but that way ... [Continue](https://blog.c-c.com.au/what-does-google-have-to-say-about-ai-generated-content)
## [Should you rely on automatic bidding for Google Ads?](https://blog.c-c.com.au/should-you-rely-on-automatic-bidding-for-google-ads)
Here’s why “set and forget” may not give you the best result If your business relies on Google Ads for website traffic, you’ll be aware that Google is continually optimising and changing the way that ... [Continue](https://blog.c-c.com.au/should-you-rely-on-automatic-bidding-for-google-ads)
## [What’s the best time and day to send a marketing email?](https://blog.c-c.com.au/best-time-and-day-to-send-marketing-email)
[](https://blog.c-c.com.au/best-time-and-day-to-send-marketing-email)
Here’s what the data says in 2023 It’s a question that has kept digital marketers occupied ever since the first person said, “Hey I’ve had a great idea: I bet our customers would enjoy hearing from ... [Continue](https://blog.c-c.com.au/best-time-and-day-to-send-marketing-email)
## [Is Inbound Marketing more effective than hiring extra sales reps?](https://blog.c-c.com.au/is-inbound-marketing-more-effective-than-hiring-extra-sales-reps)
[](https://blog.c-c.com.au/is-inbound-marketing-more-effective-than-hiring-extra-sales-reps)
You want to grow your business, and that means you need more sales. [Continue](https://blog.c-c.com.au/is-inbound-marketing-more-effective-than-hiring-extra-sales-reps)
## [Can a Google Partner Agency help you make more money from Google Ads (formerly known as Adwords)?](https://blog.c-c.com.au/can-a-google-partner-agency-help-you-make-more-money-from-google-adwords)
[](https://blog.c-c.com.au/can-a-google-partner-agency-help-you-make-more-money-from-google-adwords)
What you should consider before deciding to DIY your Google Ads If you run your own business, you’ve probably thought about investing in a Google Adwords campaign (now called Google Ads) to help ... [Continue](https://blog.c-c.com.au/can-a-google-partner-agency-help-you-make-more-money-from-google-adwords)
## [\[Real Life Learnings\] Struggling with a poor sales lead conversion ratio?](https://blog.c-c.com.au/poor-sales-lead-conversion-ratio)
[](https://blog.c-c.com.au/poor-sales-lead-conversion-ratio)
Here’s a lesson from a builder that applies to ANY business I was talking to a builder about sales leads and digital marketing generally. It was an interesting conversation because he was in the ... [Continue](https://blog.c-c.com.au/poor-sales-lead-conversion-ratio)
## [How to reduce your average cost of B2B sales leads](https://blog.c-c.com.au/how-to-reduce-your-average-cost-of-b2b-sales-leads)
[](https://blog.c-c.com.au/how-to-reduce-your-average-cost-of-b2b-sales-leads)
3 insider tips for using Marketing Automation to improve your business [Continue](https://blog.c-c.com.au/how-to-reduce-your-average-cost-of-b2b-sales-leads)
## [Sales team not performing?](https://blog.c-c.com.au/sales-team-not-performing)
[](https://blog.c-c.com.au/sales-team-not-performing)
Here’s three ways Marketing Automation can help sales managers to improve things. As a sales manager, you want your sales team to follow-up leads, right? But of course it isn’t as simple as stamping ... [Continue](https://blog.c-c.com.au/sales-team-not-performing)
## [How do you get started with Inbound Marketing?](https://blog.c-c.com.au/get-started-with-inbound-marketing)
[](https://blog.c-c.com.au/get-started-with-inbound-marketing)
Pointers to help you get more business from your website I was with a group of business owners at a function recently when someone asked me an interesting question. [Continue](https://blog.c-c.com.au/get-started-with-inbound-marketing)
[All posts](https://blog.c-c.com.au/all) [Next](https://blog.c-c.com.au/page/2)
### Our folio
[ ](https://c-c.com.au/portfolio/acer-services/)
[ ](https://c-c.com.au/portfolio/concrib/)
[ ](https://c-c.com.au/portfolio/dust-a-side/)
[ ](https://c-c.com.au/portfolio/flexshield/)
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