---
title: The evolution of AI and search
description: With all the recent talk about Chat GPT, you could be forgiven for thinking that Google’s days as a search engine are through. But is that really the case?
image: https://blog.c-c.com.au/hubfs/4%20things%20good%20graphic%20design%20can%20do%20to%20improve%20your%20advertising_IMG.jpg
---
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# The evolution of AI and search
## How to ensure your website traffic holds up in the new era
With all the recent talk about Chat GPT, you could be forgiven for thinking that Google’s days as a search engine are through. But is that really the case?
We reckon SEO isn’t going anywhere. Here’s why.
## Focus on your expertise and flourish
You might think that questions like “How do I do XYZ?” are mainly sent to ChatGPT these days. Which means that, if your SEO strategy revolves around just basic definitions or info keywords, your traffic will likely drop as these queries no longer come to your site. What’s the answer?
For more complex or opinion-based topics, readers undoubtedly still want the human touch.
Let’s say you are missing a tooth, and wondering what the best way to approach the problem is. You might like to know:
- What’s it like living with dental implants?
- Is it better to have RCT or dental implants?
- Should I choose a ceramic or titanium dental implant?
- What do I do to ensure the success of dental implant treatment?
It’s likely that people will turn to your website (if it has such detailed, high quality content) rather than AI for these more complex, nuanced questions.
## To grow your rankings, remember to E-E-A-T well!
It’s so important to ensure your content adds expertise (the first "E" in Google's E-E-A-T rankings) to your website.
You’re an expert in your field. So make sure you really let that expertise shine in your content by using relevant information and examples. Highlight to Google – and more importantly, the reader – that you know what you're talking about.
## Need expert help with creating website content?
For the right advice on navigating the pathway to being found via search, talk to us.
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