Blogging is a great way to bring traffic to your website, but if the content isn’t right, then Google won’t like it and your traffic won’t increase.
In this quick 60 second “Heads Up” video, we look at the type of content you can use to add value to your website blog and ensure that you are giving your potential buyers what they are looking for.
I’ve just been on the phone, hearing tale of woe from a marketing manager. They’ve been blogging their heads off (Thanks Terry), but getting very little traffic.
Here’s a quick “Heads Up” on what’s going on.
The problem is, their blog is all about what they do and what they sell. Nobody cares!
So I said they need to change their focus, and write content about:
- The problems their potential customers have that they can solve.
- Questions someone might ask if they were talking to a mate about that type of product or service.
Because that’s what people are looking for. They are sitting at the Google machine, pouring out their troubles and asking questions — and you want your blog to be right in their faces with the answers.
And here’s another quick tip.
I suggested that they get their customer-facing team across this too. Tell ‘em to unblock their ears, listen and write down their customers’ questions — they’ll have an absolute goldmine of traffic-winning content ideas.
So there’s your heads up. Don’t just ‘blog’. Blog with a purpose. Be in the business of answering questions and you’ll be well set up with great SEO content that’ll bring your traffic up and up.
Want to talk? Give me call! See you next time!
[End of video transcript]
Want to get more traffic from your website blog?
If you want to know to use your blog more effectively to grow your business, then please give Crockford Carlisle a call.
I can promise that you won’t get some slick ‘agency sales pitch’ when you call. We only want relationships that last — where we can deliver value and be a profitable partner for happy clients.
There’s no point in ‘talking you into it’ when there isn‘t a good fit — and then having the wheels fall off down the track.
So yes, our conversation will be pragmatic and down-to-earth.
Our number is (07) 3891 3800, and we assist clients all over Australia, so we can help you with Inbound Marketing, no matter where you are located.If, once we look at things, there is a business case, you can decide whether to take it further. But that will, of course, be up to you.