With all the recent talk about Chat GPT, you could be forgiven for thinking that Google’s days as a search engine are through. But is that really the case?
At Crockford Carlisle, we reckon SEO isn’t going anywhere. Here’s why.
You might think that questions like “How do I do XYZ?” are mainly sent to ChatGPT these days. Which means that, if your SEO strategy revolves around just basic definitions or info keywords, your traffic will likely drop as these queries no longer come to your site. What’s the answer?
For more complex or opinion-based topics, readers undoubtedly still want the human touch.
Let’s say you are missing a tooth, and wondering what the best way to approach the problem is. You might like to know:
It’s likely that people will turn to your website (if it has such detailed, high quality content) rather than AI for these more complex, nuanced questions.
As we’ve spoken about before, it’s so important to ensure your content adds expertise (the first "E" in Google's E-E-A-T rankings) to your website.
You’re an expert in your field. So make sure you really let that expertise shine in your content by using relevant information and examples. Highlight to Google – and more importantly, the reader – that you know what you're talking about.
For the right advice on navigating the pathway to being found via search, talk to us.
Just click on the calendar link now and we’ll set up a time for a chat, or call 07 3891 3800.