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Lessons learned: three ways to make your digital marketing strategy more effective in 2018

Now that we're thundering into the new year, I thought it would be helpful to quickly look in the rear-view mirror at 2017 and see what some statistics have taught us about marketing. Continue

How to find the most profitable keywords for marketing your law firm

While this article is about keyword selection, let’s take a moment to look at the big picture of Inbound Marketing for a legal practice, so you can see how it all fits together. Continue

Is a blog important to help generate more qualified leads?

The short answer is “Yes!” Continue

Website Design — why you should involve your sales team from the very start

So, you are about to build a new website.  Continue

[Video] Website Development: Why you should involve both marketing AND sales

When planning your new website build, you could just hand the project over to a web developer or a marketing agency.  Continue

Are you getting qualified sales leads from your site? Or are they really just enquiries?

Or are they really just enquiries? You are investing your hard-earned into your sales team, and you have hired people who are good at their job. Continue

[Video] Want to get more traffic from your website blog?...

Blogging is a great way to bring traffic to your website, but if the content isn’t right, then Google won’t like it and your traffic won’t increase. Continue

[Video] Does a slow website affect your SEO and rankings? You betcha! Here’s the numbers…

Google wants people to have a good user experience when they visit your website, and they have made it clear that sites that are slow to load pages are not going to be favoured in the search results. Continue

Want to make your Inbound Marketing more profitable? Use a “Low Bar” offer to engage more potential buyers

So, you’re looking at your Analytics account and life is pretty sweet  Continue

What is marketing automation — and how will it help you to grow your business?

As a business owner, you are investing in your sales team every hour of every day. And if they’re converting leads into paying customers, that’s money well spent. Continue