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News

Understanding the difference between a Buyer Persona and a Sales Qualified Lead

If you’ve been following our blog, you’ll know that we talk a lot about the importance of recognising and understanding your business’s Buyer Personas. Continue

How to clearly define your Sales Qualified Leads

What to think about BEFORE you start your Inbound Marketing campaign Your sales team costs money to run, right? And clearly, you need to see an ROI from your outlay. Continue

[New research]: How Content Marketing drives B2B purchases

If yours is a business to business (B2B) model, Content Marketing is a very powerful tool in your digital marketing arsenal. Continue

Inbound Marketing insights: How to use your blog to generate more leads and sales

Businesses that blog have 55% more website visitors. But how do you use those visitors to bring in more revenue? Writing blogs is easy. You just sit down, open a beer, roll up your sleeves and churn ... Continue

This is how to build your email marketing list

Want more customers? Use these tips to grow your audience Not all of the people you’ll do business with this year are ready to buy right now. Continue

[Video] SEO — How to make sure your website content attracts more people

In this video, we give you insights into the type of content you can put on your website that will make you more relevant to more people in Google’s search results. Continue

How To Get Better Results From Your SEO

You hired an SEO agency, but your sales team isn’t seeing more leads. Here’s how to fix it… You’ve finally focussed on ‘fixing our website’ and your Inbound Marketing campaign is underway. To kick ... Continue

How to use marketing automation to generate qualified leads for your business

In an ideal world, people with bulging wallets would: Continue

5 steps to a profitable Inbound sales funnel

Your sales funnel is a crucial part of your Inbound Marketing strategy. In this article, we’ll look at the five main stages of a sales funnel, and give you some tips and ideas that may be profitable ... Continue

Wondering how to get started with your website content writing?

Here's how to find the right keywords for your business I thought I’d share a story with you about a keyword we found for us as a digital marketing agency. Continue