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When planning your SEO (Search Engine Optimisation) strategy, it's important to consider the 'bigger picture', and think in terms of your overall objectives for digital marketing, rather than just ... Continue

Before you run an advertising campaign, launch your website or send our an eDM for lead generation purposes, one issue that MUST be thought through carefully is your ultimate goal for that marketing ... Continue

When an SEO company tells you they'll rocket you up the rankings lickety-split — it isn't hard to start visualising the dollars rolling in and be tempted to press the 'go' button. After all, a rapid ... Continue

Our team and I were talking the other day, after a conversation with a potential client here in our Brisbane office. The poor bloke had spent a fair bit on SEO for his business, but even after 12 ... Continue

Shane Matthews is an engineer who offers an unusual service. He specialises in designing and manufacturing unique solutions, which improve safety, productivity or capability, for production lines, ... Continue

One issue copywriters often discuss with clients is whether or not people will read a brochure or website page that has a lot of copy. Continue

That chocolate cake looked yummy, so we bought some of that while we were in there too! When giving training seminars, I love sharing stories, outlining positive and negative customer service ... Continue

When people first land at your website, they won't be using a marketer's critical eye to assess the copywriting and web design They are just regular human beings who are looking to find a solution to ... Continue

Choosing your business name and building your brand is the first step to connecting with your customers. It's definitely not an easy thing to do, and it's definitely not a process that can be rushed. Continue

When you plan the graphic design and content for your brochure or website, you MUST keep the big picture in mind by asking this question: Will this marketing piece either create immediacy and get ... Continue