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Putting prices on your website? Sending out a direct mail piece? About to launch a special advertising campaign? Designing a new brochure? Adding the cost of your products/services needs to be done ... Continue

Why your sales team MUST understand how customer service turns marketing into sales. Picture this. It is time for a special sales promotion. You run an advertisement. Your website has great content. ... Continue

I'm fresh back from an excursion to the supermarket, where an encounter with a carton of lactose free milk prompted me to share a few thoughts with you about packaging. Specifically, why the TONE of ... Continue

When planning your website design, you need to think about your landing pages. What is a landing page exactly, I hear you ask? Well, these are the pages that people "land on" when they click on an ... Continue

The whole issue of the role of graphic design in advertising is something that generates endless discussion and argument. To give you some clarity, this article takes a pragmatic view and comes back ... Continue

Now more than ever, you need to find innovative ways to increase the perceived value of your products and services. If you don't, the only alternative is to compete on price and reduce your margin. ... Continue

Your website isn’t supposed to be a ‘work of art’. It is supposed to be a MARKETING tool. It is an online marketing tool that must either: a. Start a relationship to bring people closer to the point ... Continue

We talk a lot on our blog about strategies to generate qualified leads, but what about the clients that you already have? How do you retain them? If you face a situation where you have little ... Continue

Ever noticed that you have already formed an opinion about an organisation's service standards, quality and capability just from a brochure or business card? Even though you haven't spoken to or ... Continue